Home›Marketing Automation Software›Mailchimp
Also listed in:Email Marketing Software
Mailchimp cover
Mailchimp logo

Mailchimp

AI Enabled

Email marketing and automation platform

4.6★★★★½5 reviews
✓ Verified
Start Free TrialWrite a Review
Product Information
Leave a Review

Overview

What is Mailchimp?

Mailchimp (Intuit Mailchimp) is an email marketing platform with a Free plan and Essentials, Standard and Premium tiers. Paid tiers add scheduling and A/B testing, marketing automation with up to 200 flows, generative AI, custom-coded templates, and at Premium unlimited contacts, a dedicated onboarding specialist and phone support. Mailchimp connects with more than 300 integrations.

AI Enabled 100% Recommend

How to create an automation in Mailchimp. Official Intuit Mailchimp video

Key Highlights
  • ✓Free plan with 250 contacts
  • ✓300+ integrations
  • ✓Marketing automation with up to 200 flows (Standard)
  • ✓1-month Premium trial for qualified new customers

Integrations (9 listed of 300+ total)

Shopify WooCommerce Zapier Square Stripe

Pros & Cons

✓PROS
  • •Free plan available
  • •Over 300 integrations
  • •1-month free trial of Premium for qualified new customers
  • •Generative AI from the Standard plan
✕CONS
  • •The free plan is limited to 250 contacts and 500 sends a month
  • •Essentials is limited to 3 audiences and 3 seats
  • •Marketing automation flows start at the Standard plan
  • •Phone support is Premium-only

Key Features of Mailchimp

✓Email Campaigns
✓Templates & Popup Forms
✓Email Scheduling & A/B Testing
✓Marketing Automation
✓Generative AI
✓Custom-coded Templates
✓Audiences
✓Phone Support (Premium)

Mailchimp Pricing Plans

FREE FOREVER
Free
$0250 contacts
  • ✓ 500 sends a month, 250 a day
  • ✓ 1 audience, 1 seat
  • ✓ Basic email campaigns and popup forms
Start Free
Essentials
See pricingper month
  • ✓ Sends: 10X contacts
  • ✓ Scheduling and A/B testing
  • ✓ 3 audiences, 3 seats
Get Started
POPULAR
Standard
See pricingper month
  • ✓ Sends: 12X contacts
  • ✓ Automation up to 200 flows
  • ✓ Generative AI
  • ✓ 5 audiences, 5 seats
Get Started
Premium
See pricingper month
  • ✓ Sends: 15X contacts
  • ✓ Unlimited contacts and users
  • ✓ Dedicated onboarding specialist
  • ✓ Phone support
Get Started

Mailchimp - Ratings & Scores

PickMySoft Score

Editorial evaluation by PickMySoft
4.7/ 5
Ease of Use
4.5
Value for Money
4.6
Regular Updates
4.7
Customer Support
4.8
Functionality
4.7
Features
4.7

User Score

Average of 5 reviewer ratings
4.6/ 5
Ease of Use
4.4
Value for Money
4.4
Regular Updates
4.6
Customer Support
3.8
Functionality
4.4
Features
4.0

Would Users Recommend This?

100% Recommend0% Don't Recommend
Based on 5 reviews

Mailchimp Reviews (5)

4.6
★★★★½
5 reviews
★★★★★
3
★★★★★
2
★★★★★
0
★★★★★
0
★★★★★
0
J
Jamie H.·IT Manager
★★★★★July 2026
What do you like best?

Free plan with 250 contacts.

What could be improved?

Marketing automation flows start at the Standard plan.

Was this helpful?
A
Alex M.·Team Lead
★★★★☆September 2026
What do you like best?

Generative AI from the Standard plan.

What could be improved?

Essentials is limited to 3 audiences and 3 seats.

Was this helpful?
J
Jordan K.·Small Business Owner
★★★★★July 2026
What do you like best?

Marketing automation with up to 200 flows (Standard).

What could be improved?

Phone support is Premium-only.

Was this helpful?
S
Sam R.·Finance Manager
★★★★★September 2026
What do you like best?

1-month Premium trial for qualified new customers.

What could be improved?

The free plan is limited to 250 contacts and 500 sends a month.

Was this helpful?
Write a Review

Other great alternatives to Mailchimp

See more alternatives →

Exclusive Deals & Offers

1 exclusive offer available for PickMySoft readers — coupons, free trials, bonuses and more.

SAMPLE
Sample offer

Placeholder offer shown until this vendor supplies a real deal.

View offer →
Verified offer · Opens official site

Frequently Asked Questions

T
D
M
Advisors Online
Free • No commitment
Need Help Deciding?
Talk to our expert advisors and get a free personalized recommendation.
Trusted by 1.4M+ Businesses

Pricing Plans

Free
FREE
$0 250 contacts
Essentials
See pricing per month
Standard
POPULAR
See pricing per month
Start Free Trial

Top Alternatives

ActiveCampaign logo
ActiveCampaign
★ 4.2 · 5 reviews

Quick Specs

CategoryMarketing Automation Software
Websitemailchimp.com
Founded2001
HQAtlanta, USA
Employees1,001–5,000
Company SizeStartUps, SMBs, Mid-Market
PlatformWeb, iOS, Android
DeploymentCloud
Free Trial Not available
Free Forever✓ Available
AI Enabled✓ Yes
Integrations300+
SupportPhone Support (Premium), Onboarding (Standard and Premium)

Guides that cover Mailchimp

Listing last verified