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ActiveCampaign

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Marketing automation, email marketing and CRM in one platform

4.2★★★★☆5 reviews
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Overview

What is ActiveCampaign?

ActiveCampaign combines marketing automation, email marketing and a CRM. Plans range from Starter to Enterprise, with segmentation, automation actions, users and support that grow by tier, and add-ons for SMS, WhatsApp messaging, transactional email, custom reporting and enhanced CRM. ActiveCampaign says it connects with over 1,000 apps and offers a 14-day trial with no credit card.

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ActiveCampaign platform demo in 4 minutes. Official ActiveCampaign video

Key Highlights
  • ✓14-day free trial, no credit card needed
  • ✓Over 1,000 app integrations
  • ✓Guaranteed results in 30 days or your money back
  • ✓Active Intelligence and marketing automation on every plan

Integrations (8 listed of 1000+ total)

Stripe Salesforce Shopify WooCommerce ChatGPT

Pros & Cons

✓PROS
  • •14-day trial with no credit card
  • •Unlimited automation actions from the Plus plan
  • •Over 1,000 app integrations
  • •30-day results-or-money-back guarantee
✕CONS
  • •Starter has limited segmentation and only 5 actions per automation
  • •Starter and Plus include 1 user
  • •SMS, WhatsApp, transactional email and custom reporting are paid add-ons
  • •Single Sign-On is Enterprise-only

Key Features of ActiveCampaign

✓Marketing Automation
✓Email Marketing
✓Active Intelligence
✓Segmentation
✓CRM
✓SMS (add-on)
✓WhatsApp Messaging (add-on)
✓Transactional Email (add-on)
✓Custom Reporting (add-on)
✓Single Sign-On (Enterprise)

ActiveCampaign Pricing Plans

Starter
See pricingper month
  • ✓ Limited segmentation
  • ✓ 5 actions per automation
  • ✓ 1 user
Get Started
Plus
See pricingper month
  • ✓ Standard segmentation
  • ✓ Unlimited automation actions
  • ✓ 1 user
Get Started
POPULAR
Pro
See pricingper month
  • ✓ Advanced segmentation
  • ✓ Unlimited automation actions
  • ✓ 3 users
Get Started
Enterprise
See pricingper month
  • ✓ Premium segmentation
  • ✓ Unlimited automation actions
  • ✓ 5 users
  • ✓ Dedicated account team
  • ✓ Single Sign-On
Get Started

ActiveCampaign - Ratings & Scores

PickMySoft Score

Editorial evaluation by PickMySoft
4.2/ 5
Ease of Use
4.1
Value for Money
4.0
Regular Updates
4.3
Customer Support
4.4
Functionality
4.2
Features
4.2

User Score

Average of 5 reviewer ratings
4.2/ 5
Ease of Use
4.2
Value for Money
3.8
Regular Updates
3.8
Customer Support
4.0
Functionality
4.0
Features
5.0

Would Users Recommend This?

100% Recommend0% Don't Recommend
Based on 5 reviews

ActiveCampaign Reviews (5)

4.2
★★★★☆
5 reviews
★★★★★
1
★★★★★
4
★★★★★
0
★★★★★
0
★★★★★
0
R
Riley P.·IT Manager
★★★★★June 2026
What do you like best?

Active Intelligence and marketing automation on every plan.

What could be improved?

Starter has limited segmentation and only 5 actions per automation.

Was this helpful?
C
Casey W.·Operations Manager
★★★★☆June 2026
What do you like best?

Unlimited automation actions from the Plus plan.

What could be improved?

Single Sign-On is Enterprise-only.

Was this helpful?
T
Taylor B.·Founder
★★★★☆July 2026
What do you like best?

Over 1,000 app integrations.

What could be improved?

Starter and Plus include 1 user.

Was this helpful?
A
Alex M.·Finance Manager
★★★★☆September 2026
What do you like best?

Guaranteed results in 30 days or your money back.

What could be improved?

SMS, WhatsApp, transactional email and custom reporting are paid add-ons.

Was this helpful?
Write a Review

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Frequently Asked Questions

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Pricing Plans

Starter
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Plus
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Pro
POPULAR
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Start Free Trial

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Quick Specs

CategoryMarketing Automation Software
Websiteactivecampaign.com
Founded2003
HQChicago, USA
Employees1,001–5,000
Company SizeStartUps, SMBs, Mid-Market, Enterprise
PlatformWeb, iOS
DeploymentCloud
Free Trial✓ Available
Free Forever Not available
AI Enabled✓ Yes
Integrations1000+
SupportDedicated Account Team (Enterprise)

Guides that cover ActiveCampaign

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