A signup button can get plenty of clicks while the form behind it loses most visitors. A pricing section can get very little engagement because few people scroll far enough to see it. The best heatmap tools help you tell those problems apart so you can decide what to investigate before redesigning a page or screen.
Microsoft Clarity is the best free starting point for most website teams. Choose Mouseflow if form abandonment is your main concern, or Lucky Orange if you need to inspect interactions inside menus, pop-ups, and other changing page elements. For native mobile apps, UXCam is a stronger fit when gestures and app-version comparisons matter. Clarity
Best heatmap tools compared
| Heatmap tool | Where to use it | Best for | Pricing or access |
|---|---|---|---|
| Microsoft Clarity | Websites and supported native apps | Free website click and scroll maps, plus native app tap maps | Free |
| Contentsquare | Websites in this comparison | Connecting page engagement with funnels, surveys, and journeys | Free plan available. Zone-based heatmaps start on Growth |
| Crazy Egg | Websites | Comparing individual clicks by campaign or traffic source | Starter at $29/month, billed annually |
| Mouseflow | Websites | Investigating form abandonment and interaction friction | Free plan with 500 monthly sessions and one website |
| Lucky Orange | Websites | Inspecting menus, pop-ups, sliders, and other dynamic elements | Build at $39/month on monthly billing, with 3,500 monthly sessions |
| UXCam | Native mobile apps | Comparing gestures and screen behavior by app version or device | Custom quote based on monthly sessions. Free trial available |
| Fullstory | Websites and native mobile apps | Investigating issues across web and app journeys | Confirm web and mobile capture entitlements when requesting a quote |
How we selected the tools. This is a research-based comparison of documented map types, website and app coverage, segmentation, related diagnostic features, and pricing limits. Recommendations reflect buyer fit. Pricing and plan details were reviewed on November 4, 2026. Clarity
What does heatmap software show?
Heatmap software overlays aggregated interaction data on a webpage or app screen. A click or tap map shows where people interact. A scroll map shows how far visitors get down a page. A movement map shows where people move their mouse, which can suggest areas of interest. Session replay adds context by letting you inspect the sequence of actions behind a pattern. Clarity
When evaluating heatmaps for website redesigns, check what each visualization actually counts. Repeated clicks by one visitor can make a broken control look popular. A cold section might have low engagement because few people reached it. Compare the click map with scroll reach and the page’s conversion data before deciding what to move or remove. Crazy Egg Support
The 7 best heatmap tools in 2026
1. Microsoft Clarity — Best free starting point
Clarity gives website teams click, scroll, and area maps alongside session recordings. Start with one high-traffic page, separate mobile and desktop visitors, then check whether each group reaches and uses the primary call to action. If mobile readers reach the button but click a nearby image instead, relevant recordings can help you see what the image appears to promise. Clarity
Clarity also documents native mobile tap maps through its SDK. Its mobile documentation specifies limits around capturing different dynamic screen states, such as a menu that opens after a tap. Choose it for a free first look at web behavior or app taps. If you need to compare more kinds of gestures across app releases, evaluate UXCam. Clarity’s mobile heatmap documentation Microsoft Learn
2. Contentsquare — Best for connecting heatmaps with customer journeys
Contentsquare is the current home of Hotjar’s heatmaps, recordings, and surveys. Its Free Experience Analytics plan includes basic heatmaps, funnels, replays, and surveys, with one project and one month of data access. Growth adds zone-based heatmaps and journey analysis. That distinction matters if your team wants to compare defined areas of a category page and follow what shoppers do next. Hotjar migration and plan guide Documentation & Support
Read the replay allowance separately from the session allowance. Contentsquare documents that Free captures replays for 5% of sessions, capped at 10,000 per calendar month. If your work depends on finding recordings of a rare checkout error, that sampling rate can matter more than the headline allowance of up to 200,000 monthly sessions. Contentsquare session and replay limits Documentation & Support
3. Crazy Egg — Best for comparing campaign traffic
Crazy Egg’s Confetti report displays individual clicks and lets you segment them by factors such as traffic source and UTM parameters. If an email and a paid ad send people to the same landing page, you can see whether those visitors click different parts of the page. The List report gives you element-level counts and a CSV export for further analysis. Website User Behavior Reports
The Starter plan lists 5,000 tracked pageviews per month and five heatmap reports at $29 per month billed annually. Count how many pages visitors typically load before comparing it with a session-priced tool. Campaign teams auditing a few pages may find the reporting more useful than a larger allowance with fewer ways to break down clicks. Crazy Egg pricing crazyegg.com
4. Mouseflow — Best for form abandonment
Mouseflow combines website heatmaps with form analytics, conversion funnels, and session replay. Use the funnel to locate the step where people leave, the form report to narrow down the interaction worth investigating, and replay to see how the problem unfolds. A friction map can also point you toward repeated clicks or clicks on elements that produce no response. Mouseflow friction detection Mouseflow
The Free plan includes 500 monthly sessions, one website project, and one funnel. That gives you a way to evaluate a single flow. Check the paid tiers if you need to compare several forms, keep longer baselines, or capture enough traffic to investigate a low-volume conversion step. Mouseflow pricing Plans & Analytics Packages
5. Lucky Orange — Best for dynamic website elements
A product page often changes after a shopper chooses a size, opens a filter, or adds an item to the cart. Lucky Orange documents click and tap data for dynamic elements such as dropdowns, expandable menus, and pop-ups. In a trial, open your actual cart drawer or mobile navigation and verify that the map displays interactions in that state. Help Center
The Build plan lists 3,500 monthly sessions at $39 per month on monthly billing. Estimate traffic during a promotion as well as during a typical month. If your question is simply whether shoppers scroll to delivery information on a static page, start with a free scroll map and pay for dynamic inspection when you have a specific interaction to investigate. Lucky Orange pricing Plans from Free to Enterprise
6. UXCam — Best for native app gestures
UXCam’s heatmaps for apps aggregate gestures on individual screens and can be filtered by factors such as device, app version, and user behavior. That helps when taps on a decorative icon suggest users expect it to open something, or when one release appears to introduce a gesture problem. Compare the affected version with the previous one before making a change across both iOS and Android. UXCam Help Center
UXCam advertises a free trial and quotes based on monthly sessions. Ask engineering to verify coverage on the target screen in a trial build. That check is especially valuable if the purchase depends on one particular gesture, framework, or screen state. UXCam plans UXCam
7. Fullstory — Best for teams investigating both web and app behavior
Fullstory is worth evaluating if your team investigates issues on both a website and a native app. Its native mobile documentation describes click and conversion maps for iOS and Android. Native mobile scroll maps are currently unavailable, and the heatmap may render only a section or state of the app screen. Those details matter when a long feed or an expandable panel is central to your research. Fullstory Help Center
Ask Fullstory to show which plan covers your intended web and mobile setup and walk through one real flow, such as account creation on the web followed by onboarding in the app. If native scroll behavior is a requirement, put it on the demo checklist and compare UXCam’s documented mobile scroll maps. Fullstory’s mobile heatmap documentation Fullstory
How to choose website heatmap tools and heat map apps
Start by naming the action you want to understand. For a landing page, that might be reaching the signup button. For a store, it might be applying a filter inside a drawer. For a native heat map application, check whether the SDK captures the gestures and screen states you need. When buying a heatmap for apps, a demo on a mobile browser tells you little about how the tool handles your installed iOS or Android app.
Compare plans on the same traffic. Suppose your site gets 4,000 monthly sessions and averages three tracked pageviews per session. That’s 12,000 tracked pageviews if you capture all of them. A 5,000-pageview allowance and a 3,500-session allowance cover different portions of that workload. Ask how each vendor handles traffic above the limit, how long data is available, and whether heatmaps and replays have separate caps. crazyegg.com
Test one change from start to finish. Imagine a mobile scroll map shows that few shoppers reach a product page’s returns section. Check recordings for what happens above it, then try placing a short returns summary near the purchase button. Use heatmap analysis to see whether shoppers notice the change, and measure add-to-cart and purchase completion to judge the outcome. Before rolling out recording, verify that sensitive fields and screens are masked or excluded as intended.
Can Google Analytics show a website heatmap?
If you searched for “heat map website Google Analytics,” the practical answer is to pair GA4 with dedicated website heat mapping software. GA4’s default enhanced-measurement scroll event fires when 90% of a page’s vertical depth first becomes visible. A scroll heatmap gives you a visual breakdown of reach across the page. Use GA4 to measure events such as signups and purchases, and use the heatmap to see where visitors interacted or stopped scrolling. Google Analytics enhanced measurement documentation Analytics Help
A search for “heatmaps website” or “heatmap site” can surface both behavior analytics tools and generic chart makers. For a website audit, choose a tool that records real visitor interactions and can separate the traffic groups you care about. That matters more than how polished the overlay looks.