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Home›Marketing Automation Software›Mailchimp
MA

Mailchimp

AI Enabled

The all-in-one email marketing & automation platform

4.4★★★★☆16,800 reviews
✓ Verified Category Champion
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Product Information
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Overview

Key Highlights
  • ✓13 million+ active users worldwide
  • ✓Free plan with up to 500 contacts
  • ✓AI-powered content & send-time optimisation

What is Mailchimp?

Mailchimp is the world's leading email marketing and marketing automation platform. Build beautiful campaigns, automate your marketing, and grow your audience with AI-powered tools.

AI Enabled Category Champion 2026 91% Recommend

Pros & Cons

✓PROS
  • •Best free tier in the industry
  • •Intuitive drag-and-drop email builder
  • •Powerful automation journeys
✕CONS
  • •Pricing jumps steeply at larger contact lists
  • •Limited A/B testing on lower plans
  • •Deliverability issues reported by some users
8.8
/ 10
PickMySoft
Score
PickMySoft ScoreEditorial evaluation
Ease of Use
9.2
Feature Set
8.6
Value for Money
9.0
Customer Support
8.3
Reliability
8.9

User Score

Features4.4/5
Ease of Use4.6/5
Value for Money4.5/5
Customer Support4.2/5

Integrations (10 listed of 300+ total)

Shopify WooCommerce Stripe Salesforce Zapier

Frequently Asked Questions

Features

Key Features of Mailchimp

✓Email Campaigns
✓Marketing Automation
✓Landing Pages
✓Audience Segmentation
✓A/B Testing
✓AI Content Writer
✓Transactional Email
✓Analytics & Reports

Mailchimp Media

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Pricing

Mailchimp Pricing Plans

FREE FOREVER
Free
$0Up to 500 contacts
  • ✓ 1,000 emails/month
  • ✓ Basic templates
  • ✓ Landing pages
  • ✓ Marketing CRM
Start Free
POPULAR
Essentials
$13/month
  • ✓ All Free
  • ✓ A/B testing
  • ✓ Custom branding
  • ✓ 24/7 email support
Get Started
Standard
$20/month
  • ✓ All Essentials
  • ✓ Automation
  • ✓ Send-time optimisation
  • ✓ Retargeting ads
  • ✓ Custom templates
Get Started

Mailchimp Reviews (16,800)

4.4
★★★★☆
16,800 reviews
★★★★★
9,408
★★★★★
3,696
★★★★★
2,016
★★★★★
1,008
★★★★★
672

Review Summary

Generated from real user reviews

Mailchimp remains the benchmark for small business email marketing thanks to its generous free plan and beginner-friendly builder. AI send-time optimisation and automation journeys are praised by growing businesses. Pricing scales steeply past 10k contacts.

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Alternatives

Top Alternatives to Mailchimp

AC
ActiveCampaign
Customer experience automation — beyond email marketing
★★★★½4.5(10,400 reviews)

Exclusive Deals & Offers

1 exclusive offer available for PickMySoft readers — coupons, free trials, bonuses and more.

NO CREDIT CARD
Free Forever Plan

Get started with Mailchimp free — 500 contacts, 1,000 emails/month, drag-and-drop builder included.

Sign Up Free →
Verified offer · Opens official site
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Trusted by 1.4M+ Businesses

Pricing Plans

Free
FREE
$0 Up to 500 contacts
Essentials
POPULAR
$13 /month
Standard
$20 /month
Start Free Trial

Quick Specs

CategoryMarketing Automation Software
Websitemailchimp.com
Founded2001
HQAtlanta, USA
Employees1,200+
Company SizeStartUps, SMBs, Mid-Market
PlatformWeb, iOS, Android
DeploymentCloud
Free Trial Not available
Free ForeverNot listed
AI Enabled✓ Yes
Integrations300+
SupportChat, Email

Top Alternatives

AC
ActiveCampaign
★ 4.5 · 10,400 reviews