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Home›Marketing Automation Software›ActiveCampaign
AC

ActiveCampaign

AI Enabled

Customer experience automation — beyond email marketing

4.5★★★★½10,400 reviews
✓ Verified Contender
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Product Information
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Overview

Key Highlights
  • ✓Used by 180,000+ businesses in 170 countries
  • ✓Most powerful automation builder in the market
  • ✓Built-in CRM + email marketing in one

What is ActiveCampaign?

ActiveCampaign is the leading Customer Experience Automation platform, combining email marketing, marketing automation, sales CRM, and service tools into one connected platform for over 180,000 businesses.

AI Enabled Contender 2026 Free Trial Available 94% Recommend

Pros & Cons

✓PROS
  • •Industry-leading automation capabilities
  • •CRM integrated with email marketing
  • •Excellent deliverability
✕CONS
  • •Steeper learning curve than simpler tools
  • •UI can feel dated in places
  • •Reporting requires some configuration
9.1
/ 10
PickMySoft
Score
PickMySoft ScoreEditorial evaluation
Ease of Use
8.5
Feature Set
9.5
Value for Money
8.9
Customer Support
8.8
Reliability
9.2

User Score

Features4.8/5
Ease of Use4.3/5
Value for Money4.5/5
Customer Support4.5/5

Integrations (10 listed of 900+ total)

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Frequently Asked Questions

Features

Key Features of ActiveCampaign

✓Email Marketing
✓Marketing Automation
✓CRM & Sales Automation
✓Landing Pages
✓Site Tracking
✓Predictive Sending
✓Segmentation
✓Machine Learning

ActiveCampaign Media

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Pricing

ActiveCampaign Pricing Plans

POPULAR
Starter
$20/month
  • ✓ 1 user
  • ✓ Email sends 10x contacts
  • ✓ Basic automations
  • ✓ Landing pages
Get Started
Plus
$65/month
  • ✓ 3 users
  • ✓ CRM with automation
  • ✓ Lead scoring
  • ✓ Custom fields
  • ✓ SMS marketing
Get Started
Pro
$79/month
  • ✓ 5 users
  • ✓ All Plus
  • ✓ Predictive sending
  • ✓ Site messages
  • ✓ Attribution reporting
Get Started

ActiveCampaign Reviews (10,400)

4.5
★★★★½
10,400 reviews
★★★★★
6,240
★★★★★
2,496
★★★★★
1,040
★★★★★
416
★★★★★
208

Review Summary

Generated from real user reviews

ActiveCampaign is the power user's choice for marketing automation — its visual automation builder is unmatched in depth. The integrated CRM and email marketing saves marketers from managing two separate tools. The learning curve is steeper but the results justify it.

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Alternatives

Top Alternatives to ActiveCampaign

MA
Mailchimp Featured
The all-in-one email marketing & automation platform
★★★★☆4.4(16,800 reviews)

Exclusive Deals & Offers

1 exclusive offer available for PickMySoft readers — coupons, free trials, bonuses and more.

ALL FEATURES
14-Day Free Trial

Try any ActiveCampaign plan free for 14 days — full feature access, no credit card required.

Start Free Trial →
Verified offer · Opens official site
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Trusted by 1.4M+ Businesses

Pricing Plans

Starter
POPULAR
$15 /month
Plus
$49 /month
Pro
$79 /month
Start Free Trial

Quick Specs

CategoryMarketing Automation Software
Websiteactivecampaign.com
Founded2003
HQChicago, USA
Employees1,000+
Company SizeSMBs, Mid-Market, Enterprise
PlatformWeb, iOS, Android
DeploymentCloud
Free Trial✓ Available
Free ForeverNot listed
AI Enabled✓ Yes
Integrations900+
SupportChat, Email

Top Alternatives

MA
Mailchimp
★ 4.4 · 16,800 reviews